10 Rebranding Failures and How Much They Cost


If your company ends up rebranding, and it’s a failure, the financial repercussions could be huge. Branding any company is a huge challenge. Rebranding one of the world’s biggest companies is a project that many a design agency would love to take on. However, with massive projects comes massive risk and responsibility, and at times, even the best branding agencies, consultants or strategists get it wrong.